MARVEL + AHN
THE VITALS
If nurses taught us anything this year, it’s that superheroes do exist. So we partnered with Marvel to
tell the true heroic stories of Allegheny Health Network nurses in the form of a comic book.
One Show Bronze Pencil & Merit | Clio Bronze | ADC Merit | Communication Arts 2022 Interactive Annual
Click on image above to access the Marvel E-reader.
OLV
We created bite-sized content to play throughout Marvel’s various social channels promoting the comic.
To fully understand the heroism behind our AHN nurses, we spoke to those closest to them — their kids.
And captured their reactions to seeing themselves portrayed as Marvel superheroes for the first time.
MEDIA
Within a week of its release, “The Vitals” was featured on every major news outlet.
ECD: Jon Krevolin GCD: Stephen Osterman CW: Burke di Piazza AD: Rob Reid